Design, Design Thinking

Thursday 9th October 2014.

For this lecture we discussed how to think like a designer and what we should consider when we're designing products, we watched videos of the founders of IDEO speak about their company 

"IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow.

We identify new ways to serve and support people by uncovering latent needs, behaviors, and desires.

We envision new companies and brands, and we design the products, services, spaces, and interactive experiences that bring them to life.
We help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures.
...

Our Approach: Design Thinking

“Design thinking is a human-centred approach to innovation that draws from the designer’s toolkit to intergrate the needs of people, the possibilities of technology, and the requirements for business success” –Tim Brown, president and CEO"

http://www.ideo.com/uk/

Design Thinking

Thoughts by Tim Brown.

"I’m a big believer in the value of internships, that’s why IDEO runs a substantial program every year. As well as getting experience working on real design projects, our interns are tasked with a series of conceptual projects so they get the most out of their time with us—and vice versa. One of those activities is the Summer Intern Design Challenge, run out of our San Francisco and Palo Alto offices. Interns are asked to team up, tackle a design brief, then present their final prototypes at an exhibition. The Challenge not only gives interns a chance to collaborate with each other, but they leave IDEO with work they can share publicly"

I think this internship is a brilliant idea for graduates as many opportunities require experience but this provides that in a creative way building you up to exhibiting prototypes in an exhibition, this allows interns to have integrity about what and who they're making a design for.

I was very inspired by the video on their front page where the founders Tom and David Kelly 2 brothers speaking about their company and how they innovate and help other business' grow, they emphasized how important people are and what they find meaningful and getting their feedback from drawings and prototypes. They admit working with more people, talking freely about ideas can help designers gain confidence in their prototypes.

 I love the idea of working closely with clients and researching into information deeper creating more problems then solving them. Meeting people with different looks on the world and opposing problems allows you to see the bigger picture and you want to help them solve their problems.

Ideo's philosophy is a different way of working but has been very successful and being a creative company is inspirational to me because they believe everyone can be creative and open minded to advocate change into a successful way.

'Creative Confidence: Unleashing the Creative Potential Within Us All'