Innovation.

Today we had a lecture on Innovation by Dan, I found this lecture really interactive and Dan would let people discuss their points of view. We spoke about privacy on Apps and how innovation has allowed Apple to become successful, thinking about the customer and how we view a product.
He spoke about radical Innovation, how inventions can change our lives such as the light bulb by Thomas Edison in 1800, this may have not been the first time this had been experimented with but it's taking that idea and making it appeal to people. The first Apple computers were intimidating bulky and invented for scientists yet adding a handle and changing the shape and colour to make it friendlier appealed astonishingly to this market.

"I liked the iMac. The modem worked from day one. And it had a handle on top, which was useful now I was 100% freelance and my home was my office, or a rented office was now my office. Moving house or office was much less hassle with the iMac. I switched from the iMac to a Mac PowerBook in around 2004, as I was doing more scriptwriting and wanted the freedom to write wherever I found myself collaborating and had moved out of London."

http://wherediditallgorightblog.wordpress.com/2011/05/31/apple-machines-of-self-loving-grace/

http://fptr.co/category/apple/

The interesting thing about this concept is the fact everything about this computer was the same except the appearance, this showed me that prototyping is so important to being innovative, feedback and group work, having roles within a group and knowing you can trust people to be honest can allow you to become a radical innovator.